What Are Face Serums And How To Choose The Right One For You

While your cosmetic cabinet is filled with cosmetics like creams, capsules, masks, and serums, it is natural for you to not be a ‘know it all’ when it comes to having know-how about various products. Your beauty regime may contain 5 or 25 steps but what is the most effective of them all? We are here to answer! It is serum! Serums are one of the most important parts of anyone’s beauty care regime. Most people buy serums because someone suggested it or someone else is using them. But we bet that most of them are unaware of what serums are, how they work, and what serum works best on the skin. 

Several questions arise when it comes to serums! Like is it a moisturizer? If yes, then why does one use a moisturizer separately? It seems like an oil for the skin but is not necessarily a face oil. It is watery, but not an essence. Then what exactly is it? Brace yourself as we take you on a ride all about serums. 

What is a serum?

A serum is a part of a skincare routine that you apply to your skin after cleanser but before moisturizer with the intent to deliver a potent shot of ingredients directly into your skin. The reason why- cleansers and moisturizers usually contain between 5 to 10% of active ingredients in their formulas, whereas serums can contain up to 70%. And it works best when applied before moisturizer. 

The serum is made of small molecules that penetrate deep into the skin which normal moisturizers can't. Due to its high concentration and potency of active ingredients, serum finds its name in the skincare routine.

Active ingredients in serums:

Vitamin C: This potent component has anti-aging properties. Vitamin C builds collagen and boosts skin immunity.

Hyaluronic acids: Without the heaviness of cream, Hyaluronic acids are a great way to treat dehydrated skin. These trap in the skin’s natural water levels, and ensure that the skin is not losing its moisture.

Plant stem cells: Plant stem cells help in repairing and rejuvenating the skin. PhytoCelltec is a patented procedure for extracting apple plant stem cells that promotes skin rejuvenation and delivers anti-aging solutions.

Antioxidants: Antioxidants like vitamins A, C, and E are essentials to protect skin from stress and environmental damage. 

Retinols: Retinoids are present in Vitamin A stimulates new cell generation and treats acne. Retinol also boosts collagen production and reduces wrinkles. Carotenoids in vitamin A prevent premature aging and cell damage.

Maxitryl: Matrixyl, a synthetic peptide, stimulates the production of collagen. It helps in restoring and maintaining the skin's youthful appearance. Matrixyl reduces wrinkles to delay aging.

Benefits of a face serum

• The actives in serums promote the production of collagen and Vitamin C present in it makes the skin firmer, smoother, which leads to visibly younger-looking skin.
• Regular use of serums will result in a lightening of scars, pimples, spots, and other marks. This is due to plant stem cells present in the serums. 
• You'll see a visible reduction in the size of open pores. This will reduce the rise of blackheads and whiteheads. 
• Certain under-eye serums also have visible benefits. They reduce dryness, dark circles, and fine lines. 
• With the regular use of serums, there will be lesser redness, dryness, and inflammation on the skin. Instead, the skin will look dewy, fresh, hydrated, and moisturized. 

Types of serums: There can be briefly 6 types of serums, and they are made by taking different skin concerns into consideration.

• Anti-aging serums
• Skin brightening serums
• Acne fighting serums
• Hydrating face serums
• Exfoliating face serums
• Reparative and Renewing Face Serums

Which serum is right for your skin?

Based on your skin type, look for the active ingredients in the serums you are choosing for. While there is no age to start using serums, we say if you are 30-40 then go for anti-aging serums. Here are some recommended products. 

ELEVATE: For an instant effect that can last up to 8 hours, ELEVATE should be your go-to serum. Made with the goodness of Matrixyl^TM 3000, Hyaluronic acid, and Retinol, Elevate reduces fine lines, wrinkles, acne, and promotes cell regeneration. The anti-aging properties of Matrixyl^TM 3000, and the moisturizing effect of hyaluronic acid make it one of the best serums that should be on your cosmetic cabinet.

FILL: FILL is another serum that harnesses the powers of actives like Matrixyl^TM 3000, hyaluronic acid, and retinol. Fill gives you instant radiance and fills those stubborn fine lines and wrinkles. Fill works immediately and its effect lasts up to 8 hours. 

RENOVATE: RENOVATE is another potent serum whose active ingredients are caviar, vitamin A (Retinol), and Vitamin E. It nourishes the skin and delivers younger-looking skin. It maintains the elasticity of the skin and makes it more firm. 

REVIVE: If you are looking for a long-run solution for aging and wrinkles on the skin, REVIVE serum is the solution. The key ingredients of this potent serum are PhytoCelltec, DermCom, Matrixyl Synthe’6. All responsible for reversing aging, reducing wrinkles, and enhancing the appearance of the skin.

Summing up

Give yourself a break from the traditional routine of cleansing, toning, and moisturizing, and add another step to it: serums! Now that you have a brief idea about the serums, go and grab your bottle of goodness today. Oh! and remember you are never too young to start using serums!